Hulu Adding Ability To Watch Downloaded Shows With Ads As It Hits 20 Million Subscribers
Hulu is holding a media event in New York City today where it is announcing lots of new show renewals and content deals, new advertising features, a subscriber milestone, and the ability to download shows for offline viewing soon. Hulu says it now has over 20 million subscribers — one year after introducing Hulu with Live TV — and engagement has grown by over 60%. For advertisers, Hulu will be introducing the ability to dynamically insert ads within its Live TV plan starting “later this quarter....