In what is becoming a global trend, IDC found that Nokia uptake in Australia fell spectacularly from almost 50% in Q1 last year to less than 25% this year.
Perhaps even more scary for the people at Nokia, who are also jumping from their “burning platform”: Windows Phone 7 is actually dropping share year over year from the previous Windows Mobile.
Who is picking up the slack?
Why Apple of course, who have grabbed a third of the Australian market:
The reign may be short-lived however, with Android uptake surpassing even that of iPhone. IDC expects Android to be the number one platform in Australia by the end of the year.
Apple, meanwhile, is riding high with 31.4 per cent of the overall mobile phone market share in Q1, up from 18.8 per cent in the fourth quarter of 2010, and close to 40 per cent of the smartphone market.
IDC said Apple had become the top mobile device vendor in Australia for the first time, with nearly one third market share. Despite a 5 per cent year-on-year dip in the mobile phone market, iPhone shipments had soared 13 per cent in a quarter.
- Nomura: Apple, Samsung to knock Nokia off the top by month’s end (9to5mac.com)
- Samsung and Apple to overtake Nokia by end of June, says analyst (9to5google.com)
