Idc Ipad S All Purpose Functionality Allows It To Trump Content Consumption Android Devices

The iPad is more than just a content-yielding eReader, and consumers are finally making the distinction.

Analytics firm IDC released new data today illustrating Apple’s global tablet market share having increased dramatically from 2011’s holiday quarter. The firm accredited the iPad’s success to its all-purpose functionality that outshines Android devices’ content.

The iPad rose to 68 percent in Q1 2012 from 54.7-percent in Q4 2011. Apple’s 13.3-percent gain is attributed to the Kindle Fire’s staggering 12.8-percent drop to 4 percent in Q1 2012.

IDC’s Mobile Connected Devices Research Director Tom Mainelli explained the market share differences:

The IDC said total Android shipments were down sharply, but Samsung and Lenovo were “beginning to gain traction in the market with their latest generation of Android products.” Therefore, the firm is anticipating a quick rebound in the coming quarters.

Mainelli further elaborated:

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