Announced at VRLA on August 5, the store will be available on Vive headsets, web browsers, and a mobile app. While offering its own content, HTC also encourages content developers to market their own content through the store.

HTC hopes to sell content in education, design, art, music, sports, health, fashion, travel, creativity tools, and more through the store.

According to the official announcement:

A developer beta will be released within a few weeks. The full store will be available across 30 different countries this fall, in conjunction with an update to Vive Home, the company’s pre-existing virtual space.