Hp Planning Aggressive Line Up Of New Beats Audio Products Through 2015 As Beats Design Firm Replaced By Apple

With Apple officially announcing its plans to acquire Beats Electronics for $3 billion, HP’s partnership with Beats will soon expire and new products with the Beats Audio technology and branding will become a thing of the past. HP tells CNET that it will continue to sell hardware marketed with Beats Audio through the end of next year and it has the rights to make new Beats Audio products this year:

Meanwhile, TechCrunch points out that Ammunition, Beats’ design firm, will no longer be involved with the design process of Beats products as Apple will take over that role. Ammunition’s founder Robert Brunner writes:

Apple said in its press release announcing the deal earlier today that it expects the Beats acquisition to receive regulatory approve and close by the end of its fiscal Q4 (i.e. September).